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  • Writer's pictureAlia Impex Overseas | AliaJewelry

How to start an online Fashion Jewelry business?

Starting a business of your own is exciting & can prove to be an excellent decision in the long run. It is hard but it's still worth it. Starting an online fashion jewelry business can get really confusing if you are doing it for the first time which is why we wrote this blog in order to help you start your journey.

1. Come up with a name that resonates

This may not be that important part but coming up with a name for your brand can serve as a great starting point. You should come up with a name that resonates with the type of jewellery you will be selling, the customer group you would be selling it to & the demographic you would be targeting.

2. Find a manufacturer or wholesaler

Now let's get to the real work. You have some designs in mind which you want to get developed or maybe you want to start with something which the manufacturer already make. The best way to search for them for someone who is just starting is Google. You can google the type of jewellery you are looking for and add "manufacturers" or "wholesalers" at the end.

If you are looking for a metal jewellery manufacturer then you can reach out to us. We've been in the industry for over 11 years now & have served fashion giants like H&M and Kalalou among others.

3. Packaging

Packaging plays a great role in the making of any brand. You should be careful while deciding the packaging you want to go with. Small corrugated box with custom designs looks good & works well with jewelleries. Here's some inspiration.

4. Decide the pricing range & set the tone

This again would depend upon the type of customers are targeting & the material in which you are sourcing the jewellery. Pricing should be kept accordingly as it sets the tone of the brand. Pricing is what makes a brand look premium or cheap.

5. Create your online store

Now that the sourcing has been done & the pricing has been set, the time is to get your online store up & running. You can create the store either by yourself using services like Shopify or Wix or you can take some professional help from this web development agency - whoCodes().

6. Market your products

Great! Your online store is live now - you just need to bring in some customers. The best way to do it online is by running ads. You can use Facebook or Google ads for this. Another amazing way is SEO, but it is time taking & would take at least 6-18 months in order to show some results.

That's pretty much it. One thing you should keep in mind while building an online fashion jewelry business is that it would take time - minimum 6-7 years. So chose to follow this path wisely, but in the end it would be worth it!

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